1. 📋 Read The Script

<aside> 🎬 Neck

Scene 1: Pain & Point

TXT on Screen: Pain when doing this?
B-Roll: Mobile phone - Using a phone hunched over
Doc: Points to B-Roll Vid - while rubbing the area

Scene 2: Adjust

TXT on Screen: We do this
B-Roll: Neck adjustments × 3

Upper Back

Scene 1: Pain & Point

TXT on Screen: Pain when doing this?
B-Roll: Working at desk or Lifting overhead
Doc: Points to B-Roll Vid - while rubbing the area

Scene 2: Adjust

TXT on Screen: We do this
B-Roll: Thoracic adjustments × 3

Lower Back

Scene 1: Pain & Point

TXT on Screen: Pain when doing this?
B-Roll: Lifting a child, a weight or something heavy
Doc: Points to B-Roll Vid - while rubbing the area

Scene 2: Adjust

TXT on Screen: We do this
B-Roll: Lumbar adjustments × 3

Hips

Scene 1: Pain & Point

TXT on Screen: Pain when doing this?
B-Roll: Sciatica - pain while stretching or bending
Doc: Points to B-Roll Vid - while rubbing the area

Scene 2: Adjust

TXT on Screen: We do this
B-Roll: Hip mobilisations/adjustments × 3
TXT on Screen: [$x] Initial Consultation, exam, analysis, X-ray to find out the cause of the issue. Book Today. </aside>

2. 🎥 Film The Script

Scene	Type	Action	Adjusting Footage	Chiro Acting Footage
1	Demo	Rub neck and point to one side (3 s econds). Stop and point to other side to say this is better (3 seconds)	Neck Adjustments	Using a phone hunched over
2	Demo	Roll shoulders and point to one side (3 seconds). Stop and point to other side to say this is better (3 seconds)	Thoracic Adjustments	Working at desk or Lifting overhead
3	Demo	Rub Lower back and point to one side (3 seconds). Stop and point to other side to say this is better (3 seconds)	Lumbar Adjustments	Lifting a child, a weight or something heavy
4	Demo	Rub Hip and point to one side (3 seconds). Stop and point to other side to say this is better (3 seconds)	SIJ/ Hip Adjustments	Sciatica - pain while stretching or bending

3. 🎥 Film The B-Roll

A. Patient Walkthrough

<aside> 🎬

We recommend filming 2 x Patient Walkthroughs per month following the Walkthrough Guide.

From these walkthroughs, our team will select and use the relevant footage across your monthly ads.

(You do not need to film new patient footage for every single ad — consistent monthly walkthroughs give us everything we need to build strong, authentic creative.)

</aside>

B. Ad-Specific B-Roll

These are unique shots needed for this specific video. Film each one then mark a check next to it.

[x] Scene 1 Demo: Rub neck and point to one side (3 s econds). Stop and point to other side to say this is better (3 seconds)
[x] Scene 1 Adj: Neck Adjustments
[x] Scene 1 Action: Using a phone hunched over
[x] Scene 2 Demo: Roll shoulders and point to one side (3 seconds). Stop and point to other side to say this is better (3 seconds)
[x] Scene 2 Adj: Thoracic Adjustments
[ ] Scene 2 Action: Working at desk or Lifting overhead
[ ] Scene 3 Demo: Rub Lower back and point to one side (3 seconds). Stop and point to other side to say this is better (3 seconds)
[ ] Scene 3 Adj: Lumbar Adjustments