1. 📋 Read The Script

<aside> 🎬 Hook: POV

1 Postural test

1 Palpate the spine

3 Adjustments in quick succession

The Text:

POV: Your back hurts because your body’s holding stress.

It starts with a trigger, habit, or old injury.

We do this to help restore motion and ease tension naturally.

Last slide:

$89 New Patient Offer

If your body’s been holding stress too long, let’s fix that.

🗓️

Book your first visit today.

</aside>

2. 🎥 Film The Talking Head Script

No Talking Head Sections

3. 🎥 Film The B-Roll

A. Patient Walkthrough

<aside> 🎬

We recommend filming 2 x Patient Walkthroughs per month following the Patient Walkthrough Guide.

From these walkthroughs, our team will select and use the relevant footage across your monthly ads.

(You do not need to film new patient footage for every single ad — consistent monthly walkthroughs give us everything we need to build strong, authentic creative.)

</aside>

B. Ad-Specific B-Roll (Per Ad)

These are unique shots needed for this specific video. Film each one then mark a check next to it.

Important: All of the videos below should be the same patient.

[ ] S1: 1 Postural Test
[ ] S2: 1 Palpate the spine
[ ] S3: 3 x Adjustments on same patient

4. Uploading Video Checklist

Rename all clips before uploading to Drive. Tick each off as you go. This will greatly improve speed in the editing process.

[ ] S1B