1. 📋 Read The Script

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Hey when you look in the mirror does your posture look like this?

And you’ve heard it all

It starts with the foot arches,

No, you have to fix your diaphragm

No no , it’s the fascia and knots in your system

Well, research shows that one of the most common contributing factors is actually how your nervous system functions.

Here’s what we focus on.

First — understand that holding good posture all day takes work by the muscles.

Those muscles get their energy and coordination from signals through the nervous system.

But the nervous system is always trying to conserve energy, so it often relaxes certain muscles — letting the joints and ligaments hold you up just enough to function. Over time, this can lead to tension, fatigue, and discomfort — making it even harder to maintain good posture.

That’s where chiropractic care can help.

Try this 3-step approach to support posture and overall function:

1. Go beyond the symptoms.

We start by identifying what’s really contributing to the imbalance — not just where you feel it.

2. Restore movement and connection.

Through gentle chiropractic adjustments, we aim to improve spinal motion and communication through the nervous system.

3. Build stability.

We’ll guide you through strengthening the key areas that support posture day to day.

If you’ve noticed your posture slipping or tension building up, grab a

new-patient voucher and book a consultation.

Let’s help your body move and function the way it was designed to.

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2. 🎥 Film The Talking Head Script

Film each line as a separate scene. For faster editing, crop the beginning and end of the video. Refer to the Submissions Guide for best practices for Talking Head videos.

Scene	Script	Action
S1TH	Hey when you look in the mirror does your posture look like this?	Hold a spine model on your back, forward head posture and rounded shoulders.
S2TH	And you’ve heard it all, It starts with the foot arches,	Poke around at the arch of your foot
S3TH	No, you have to fix your diaphragm	Stand holding belly like you are doing diaphragm exercise
S4TH	No no , it’s the fascia and knots in your system	Pretend to have “Knots” in your neck
S5TH	Well, research shows that one of the most common contributing factors is actually how your nervous system functions.	Stand off to the right side of the screen, pointing toward the middle as if referring to research.
S6TH	Here’s what we focus on.
First — understand that holding good posture all day takes work by the muscles. Those muscles get their energy and coordination from signals through the nervous system.	Use a Skeleton or spine model with a Mobile phone charger. While addressing the nervous system, connect the charger to the muscles to signify that the muscles are charged by the nervous system.
S7TH	But the nervous system is always trying to conserve energy, so it often relaxes certain muscles — letting the joints and ligaments hold you up just enough to function.	Slump Forward like you are tired.
S8TH	Over time, this can lead to tension, fatigue, and discomfort — making it even harder to maintain good posture.	Roll shoulders and rub neck like it is sore
S9TH	That’s where chiropractic care can help.
Try this 3-step approach to support posture and overall function:
S10TH	1. Go beyond the symptoms.
We start by identifying what’s really contributing to the imbalance — not just where you feel it.
S11TH	2. Restore movement and connection.
Through gentle chiropractic adjustments, we aim to improve spinal motion and communication through the nervous system.
S12TH	3. Build stability.
We’ll guide you through strengthening the key areas that support posture day to day.
S13TH	If you’ve noticed your posture slipping or tension building up, grab a
new-patient voucher and book a consultation.
Let’s help your body move and function the way it was designed to.

3. 🎥 Film The B-Roll

A. Patient Walkthrough

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We recommend filming 2 x Patient Walkthroughs per month following the Patient Walkthrough Guide.

From these walkthroughs, our team will select and use the relevant footage across your monthly ads.

(You do not need to film new patient footage for every single ad — consistent monthly walkthroughs give us everything we need to build strong, authentic creative.)

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B. Ad-Specific B-Roll (Per Ad)

These are unique shots needed for this specific video. Film each one then mark a check next to it.

[ ] S2 (if not done with TH): Seated crossed leg with stretching your feet or close up of Doing a calf raise
[ ] S3 (if not done with TH): Exaggerated standing Diaphragmatic Breathing hands on the rib cage
[ ] S4 (if not done with TH): Painful massage with a tool, make it look a little sadistic
[ ] S5: While Pointing, Green screen to 3D Anatomical model of nervous system (This is done for you)
[ ] S10: PT Broll of the consultation
[ ] S11: PT Broll of adjustments