1. 📋 Read The Script

<aside> 🎬

HOOK

This is how you check if you have a slipped disc.

EDUCATION:

If you can place your hands like this and then look all the way down, straighten one knee, bring your big toe towards you, and then slowly slouch forward and you have no pain — then you’re fine.

But if you do have pain… uh oh.

CTA:

That’s usually a sign your spine and nervous system are under stress.

This is where a chiropractic assessment can help - to properly evaluate your spine, nerve tension, and movement, and work out what’s actually contributing to the problem.

From there, care may include specific adjustments and movement strategies, based on what’s clinically appropriate for you.

Book your New Patient Assessment for $X today

</aside>

2. 🎥 Film The Talking Head Script

Film each line as a separate scene. For faster editing, crop the beginning and end of the video. Refer to the Submissions Guide for best practices for Talking Head videos.

Scene #	Script	Action
S1TH	This is how you check if you have a slipped disc.	TH - Point to Lower back
S2TH	If you can place your hands like this and then look all the way down, straighten one knee, bring your big toe towards you, and then slowly slouch forward and you have no pain — then you’re fine.	TH - Chiro Does the test
S3TH	But if you do have pain… uh oh - That’s usually a sign your spine and nervous system are under stress.	TH - Direct to camera
S4TH	This is where a chiropractic assessment can help - to properly evaluate your spine, nerve tension, and movement, and work out what’s actually contributing to the problem.	TH
S5TH	From there, care may include specific adjustments and movement strategies, based on what’s clinically appropriate for you.	TH
S6TH	Book your New Patient Assessment for $X today	TH

3. 🎥 Film The B-Roll

A. Patient Walkthrough

<aside> 🎬

We recommend filming 2 x Patient Walkthroughs per month following the Patient Walkthrough Guide.

From these walkthroughs, our team will select and use the relevant footage across your monthly ads.

(You do not need to film new patient footage for every single ad — consistent monthly walkthroughs give us everything we need to build strong, authentic creative.)

</aside>

B. Ad-Specific B-Roll (Per Ad)

These are unique shots needed for this specific video. Film each one then mark a check next to it.

[ ] S4B1: Patient Assessment Footage (ROM)
[ ] S4B2: Patient Assessment Footage (Ortho Tests)
[ ] S4B3: Patient Assessment Footage (Posture Scans)
[ ] S5B1: Patient Adjustment Footage (Lower back)
[ ] S5B2: Patient Adjustment Footage (lower back)

4. Uploading Video Checklist

Rename all clips before uploading to Drive. Tick each off as you go. This will greatly improve speed in the editing process.

[ ] S1TH
[ ] S2TH