The Inspiration
The Ad
Introduction:
<aside> 🎬 Hook:
HOOK
“Sciatica is a pain in the butt — literally. And one reason it feels impossible to treat and keeps coming back is because the place you feel the pain isn’t where the problem usually starts.”
EDUCATION
Sciatica happens when the sciatic nerve is irritated at the lumbar spine or hip.
So even though the pain runs down your butt or leg, that’s just where the nerve travels — not where the issue begins.
This is why stretching the leg, rolling your glutes, or massaging the painful spot doesn’t fix the actual problem.
Here’s how we address Sciatica in 2 simple steps
STEP 1 — Assess the Root Cause
We check how the lower back, pelvis, and nerve pathway are moving to find out where the irritation is coming from.
STEP 2 — Address It With Chiropractic Care
This may include adjustments to improve joint motion and specific exercises to help calm the nerve and support the area.
CTA — Straight to Consult
If you’re experiencing sciatic-type symptoms and want to know what’s contributing to yours, you can book an initial consultation using the link below.
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Film each line as a separate scene. For faster editing, crop the beginning and end of the video. Refer to the Submissions Guide for best practices for Talking Head videos.
| Scene # | Script |
|---|---|
| S1TH | Sciatica is a pain in the butt — literally. |
| S2TH | And one reason it feels impossible to treat and keeps coming back is because the place you feel the pain isn’t where the problem usually starts. |
| S3TH | Sciatica happens when the sciatic nerve is irritated at the lumbar spine or hip. |
| S4TH | So even though the pain runs down your butt or leg, that’s just where the nerve travels — not where the issue begins. |
| S5TH | This is why stretching the leg, rolling your glutes, or massaging the painful spot doesn’t fix the actual problem. |
| S6TH | Here’s how we address Sciatica in 2 simple steps |
| S7TH | STEP 1 — Assess the Root Cause |
| We check how the lower back, pelvis, and nerve pathway are moving to find out where the irritation is coming from. | |
| S8TH | STEP 2 — Address It With Chiropractic Care |
| This may include adjustments to improve joint motion and specific exercises to help calm the nerve and support the area. | |
| S9TH | If you’re experiencing sciatic-type symptoms and want to know what’s contributing to yours, you can book an initial consultation using the link below. |
<aside> 🎬
We recommend filming 2 x Patient Walkthroughs per month following the Patient Walkthrough Guide.
From these walkthroughs, our team will select and use the relevant footage across your monthly ads.
(You do not need to film new patient footage for every single ad — consistent monthly walkthroughs give us everything we need to build strong, authentic creative.)
</aside>
These are unique shots needed for this specific video. Film each one then mark a check next to it.
Important: All of the videos below should be the same patient.