JAN 2026 AD DROP GUIDE

This month’s drop includes:

• Scripts – exactly what to say
• Shotlists – exactly what to film (angles + pacing)
• Video Templates – showing you the flow and style of each ad

👉 Simply follow the instructions, film the footage, and our team will handle editing and launching your ads. (Premium DFY or Edit clients only)

How These Ads Work

Each ad follows a Hook → Education → CTA formula:

1. Hook (0–5 sec) – Captures attention fast. (Examples: showing an X-ray, a common mistake, or a quick pain scenario.)
2. Education (10–20 sec) – Short, clear explanation of why the problem happens and how chiropractic helps. Positions you as the expert without fear-based language or false promises.
3. CTA (5–10 sec) – Friendly, direct invitation to book your new patient offer. Always includes price, inclusions, and next step.

This Month’s Free Script

Ad #2 - Slipped Disc, Uh Oh

Required B-Roll

Your B-Roll requirements are listed within each ad.

Most B-Roll can be captured in just 1–2 monthly Patient Walkthroughs, which will also help you build a reusable library of footage over time.

Please Refer to the Patient Walkthrough Guide. to ensure you get all necessary shots.

C-Roll (e.g., anatomical clips, reaction shots, images) will be provided in a separate folder labeled C-Roll. While our team holds the appropriate licenses for certain assets, you are responsible for ensuring compliance with your own use.